Zomato’s Origin Unveiled on The Great Indian Kapil Show
Zomato CEO Deepinder Goyal recently shared the fascinating story behind the name of his food delivery platform on The Great Indian Kapil Show. Appearing alongside his wife, Gia Goyal, Goyal explained how the company originally aimed to be called “Tomato.”
Domain Issues Led to a Creative Change
During the episode, hosted by Kapil Sharma, Goyal discussed the challenges they faced in securing the desired domain name. “We wanted ‘tomato dot com,’ but we didn’t get that domain,” he revealed. As a result, the team decided to modify the spelling, leading to the creation of “Zomato.”
Zomato’s Unique Name Explained
Kapil Sharma humorously questioned Goyal about the pronunciation of the name, referencing a famous advertisement featuring cricketers Harbhajan Singh and Sreesanth. Goyal responded with a smile, clarifying that the shift from “tomato” to “Zomato” was purely a practical solution to their domain issue.
Innovative Marketing Strategies
The conversation also touched on Zomato’s playful marketing tactics, particularly the romantic notifications that have become a signature of the app. Goyal attributed this creativity to his marketing team, stating, “Sometimes, my romantic messages to Gia inspire the app’s notifications.” He added that the team took his concept of “building a relationship with the customer” to heart.
A Personal Touch: Meeting Gia Goyal
In a lighter moment, Goyal shared the story of how he met his wife, who recently changed her name from Grecia Munoz to Gia Goyal. Reflecting on his friends’ attempts to set him up on dates, he recounted, “When Grecia first came to Delhi, a friend said, ‘There’s a girl you need to meet….make sure you meet her; you’ll end up marrying her.’” His intrigue led to their first meeting, which turned out to be pivotal.
Conclusion
Deepinder Goyal’s revelations on The Great Indian Kapil Show not only highlight the origins of Zomato’s name but also provide a glimpse into his personal life and the company’s unique approach to marketing. As Zomato continues to evolve, the story of its name remains a charming reminder of its beginnings.
