By Jessica Murdock
The long-awaited “Taylor Swift | The Eras Tour Book” is now available exclusively at Target, offering an in-depth, 256-page retrospective of Swift’s iconic global tour. Released on November 29, 2024, the book features over 500 images from her Eras Tour, which wrapped up its nearly 20-month journey in December 2024 with final shows in Vancouver.
In the book, Swift shares behind-the-scenes glimpses of the tour, including photos of her costumes, set designs, and intimate moments from the performances. Swift also penned a heartfelt dedication to her fans in the book’s front cover, where she reflects on the challenges and rewards of the monumental tour. In her note, Swift acknowledges the dedication required for the tour, which pushed her to focus on her health and fitness like never before. She also expresses gratitude to her team, including her “incredible crew, band, singers, and dancers,” for their commitment to bringing the massive show to life. She writes:
“We do it because life comes in waves, in phases, in brilliant flurries of magical moments, and all of these things come together to create… Eras.”
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The singer ends the letter with a personal touch, concluding with “See you next era…” written in her own handwriting, underscoring her commitment to her fans and their shared experiences.
Swift’s Eras Tour was a groundbreaking success, spanning five continents and 100+ shows, during which she performed songs from all her albums, including her 2024 release The Tortured Poets Department. Her fans—affectionately known as Swifties—were treated to an unforgettable show that included surprise appearances from celebrities like Julia Roberts, Tom Brady, Serena Williams, and Travis Kelce, her boyfriend, who even joined her onstage for a humorous skit during the concert.
The book release follows the announcement in October 2024 and complements the upcoming release of The Tortured Poets Department: The Anthology, set to drop on both CD and vinyl on the same day.
The Eras Tour Book is priced at $39.99 and is available now while supplies last at Target. Fans of Taylor Swift and her iconic journey will find this book to be a treasure trove of memories from one of the most remarkable tours in music history.
