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EU Fines Meta Nearly €800 Million for Abusive Practices in Online Marketplace

Mirror Insight
November 15, 2024
Meta fine, EU antitrust penalty, Facebook Marketplace, abusive practices, online classifieds

The European Union has imposed a hefty fine of nearly €800 million on Meta, the parent company of Facebook, for what it calls “abusive practices” in its Marketplace business. The European Commission announced on Thursday that it had fined Meta €797.72 million ($841 million) following a prolonged investigation into the company’s operations. The fine is the result of concerns that Meta engaged in anti-competitive behavior and distorted competition within the online classifieds market.

EU Accuses Meta of Abuse of Market Dominance

Meta anti-competitive behavior, Facebook Marketplace practices, EU investigation

Brussels’ regulators claim that Meta abused its dominant position in the online classifieds sector by tying its Marketplace service to its core Facebook platform. According to the European Commission, this forced Facebook users to access Marketplace, whether they wanted it or not, shutting out competitors and distorting the market. The EU believes this practice created an unfair advantage for Meta’s Marketplace over other online classified services, stifling competition.

 

Unfair Trading Conditions and Data Use Concerns

Meta data practices, unfair trading, advertising data use

In addition to the forced exposure of Marketplace, the EU expressed concerns over Meta’s use of data related to ads. Specifically, the company was found to be using ad-related data from competitors—those who advertise on Facebook and Instagram—without consent, to boost its Marketplace business. This term of service allowed Meta to collect and use valuable competitive data, which regulators argue gave the company an unfair edge in the online classifieds market.

Meta Responds: No Competitive Harm Proven

Meta appeal, EU fine response, Meta statement

In response to the fine, Meta issued a statement rejecting the EU’s conclusions, arguing that the decision failed to demonstrate any actual “competitive harm” to rivals or consumers. The company further claimed that the decision overlooked the vibrant and competitive nature of the European online classifieds market, where many players continue to thrive. Meta confirmed it would appeal the ruling, challenging the decision in court.

Impact on Meta and the European Market

Meta financial impact, EU antitrust, Marketplace business

This fine is one of the largest penalties imposed on Meta, reflecting the seriousness with which the European Union is addressing concerns over anti-competitive practices in the tech sector. While Meta plans to appeal, the ruling marks a significant step in the EU’s ongoing efforts to regulate Big Tech companies and ensure fair competition within digital markets. The outcome of Meta’s appeal could set a precedent for future regulatory actions in the online advertising and marketplace sectors.

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